The principal objective of the EMOTIVE project is to research, design, develop and evaluate methods and tools that can support the cultural and creative industries in creating Virtual Museums which draw on the power of "emotive storytelling".
Emotive is an EU-funded heritage project that uses emotional storytelling to dramatically change how we experience heritage sites.

EMOTIVE works from the premise that cultural sites are, highly emotional places. That regardless of age, location, or state of preservation, they are seedbeds not just of knowledge, but of emotional resonance and human connection.
The Emotive application provides heritage professionals with a powerful storytelling engine and a set of rich digital media assets that can be used to create detailed characters and narratives featuring archaeological sites or collections of artefacts.
For visitors, Emotive offers dramatic, emotionally engaging stories that can be experienced while at a cultural site or remotely. Wherever visitors are, they can follow characters, look for clues and explore environments alone or with family and friends.